We came across this Sponsored Post on Instagram, where someone is frustrated, they find a tool that magically solves it, and then they want to share that wonder with you.

The main character, the influencer, is frustrated that they cannot get a simple price for a new HVAC unit over the phone, they call local providers and ask them to provide a quote over the phone. The competition responds with no 'up front pricing over the phone', how frustrating.

But don't worry, J&W Heating and Air + Plumbing has a solution that will solve it for you, you don't need to have strangers in your house, they have a simple website that will give you accurate pricing on their website, no personal information required and no strangers needed to come to your home for a quote.

The Sponsored Post

J&W Influencer: I called three companies today and ask the same question. How much for a full AC unit replacement,

Company 1: AC replacement? What we do, we send as a technician and he will give you estimates on different packages and see what is what their future needs.

Company 2: It's a free estimate, but they have to come into one. We don't have any additional pricing. They have to do the job.

Company 3: I think we'll deal with that. Are you and the owner of the home that you're talking about? ... For what they call the ages of some kind of thing. Like if they come out to you in the past, you get over all different plans. You know what it should be.

J&W Influencer: Not one, gave me a number. Then. I found this tool. I answered a few quick questions about my home and got a real price in under 30s for yourself down below, I called three.

The Website

If you do say Yes and allow them to contact you, you'll then brought to their website for the quote.

The Sales Pitch

If you clicked Yes to see the quote, you provided your number.

And in exchange for that phone number, you'll receive on-going text messages and phone calls begging for your business until you tell them to STOP.

Once they had our number their sales pitch was on, from Matthew, Gellie, and Jasper.

It's now been over two months since we clicked on the Sponsored Post for J&W Heating and Air + Plumbing, and we're still getting texts.

We counted over 30 text messages that we've received in the span of two months.

And of course once you interact with that Sponsored Post, you get others.

Customer: I need a new AC unit, but I keep calling places and no one will give me a price without coming to my house first.

J&W Influencer: Yeah, that's pretty common. We actually don't do that though. We have an online pricing tool. You can get our price in a few seconds on your phone.

Customer: I don't like giving away my personal info.

J&W Influencer: Well, we don't need anything personal. We just need a few answers about your house so we know what you actually need. And, there's no price switching. You know, there's no home visits until you know exactly how much it's going to be, so.

Customer: Oh. That's perfect. Send me the link. I have a minute to do it right now.

J&W Influencer: Yeah, sure. Click the link below. You can get a price after you answer a few questions.

The Texts

The End

Well, we don't need anything personal. We just need a few answers about your house so we know what you actually need.

But that isn't true, they do need your personal information, they need your name, your phone number, & your email.

And once you give it to them, welcome to the sales pitch.