Hiut Denim in west Wales employs 50 denim breakers to wear in jeans before they’re sold, or auctioned, to customers. One breaker explains how it works.

Hiut

Cardigan, a pretty market town in west Wales, was once home to Dewhirst, the biggest jeans factory in Britain. Dewhirst employed 400 locals. They produced 35,000 pairs of jeans a week, supplying denim across the country, including to M&S. Then, in 2001, Dewhirst decided to outsource production to Morocco and the factory closed. Cardigan suffered immeasurably; overnight, 10% of locals were on the dole.

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