Apple

Apple Inc. isn’t just a tech giant—it’s a masterclass in marketing, lock-in, and profit extraction. From the iPhone to the App Store, Apple turns design and convenience into near-monopolistic control over its users, all while charging premium prices for incremental upgrades. Behind the sleek devices and glossy ads lies a company that thrives on cultivating brand obsession, controlling ecosystems, and quietly shaping how we live, work, and spend.