Uh Oh.

Tetrick told Quartz that Hampton Creek product labels and ingredients had been “looked at” and approved several times—but evidently not by people familiar with FDA regulations. The company previously had to correct its labeling to list “lemon juice concentrate” as an ingredient, rather than just “lemon juice.”

The FDA notice also said that Hampton Creek’s claims about Just Mayo being cholesterol-free are “unauthorized,” and that its nutrition labels do not have the required footnotes.

Tetrick tells Quartz that he “had a really good call with the FDA earlier today,” and does not anticipate having to change the name of Just Mayo. He says “the FDA cares a lot about sustainable food” and the Hampton Creek team is looking forward to having “a productive conversation” with the regulators, through which both parties, he’s sure, will “find some common ground.”

Source: Quartz