REVIEW: Smarter iKettle takes 11 Hours to Boil water for Tea

Gizmodo has an amazing writeup which was courtesy of The Guardian on Data specialist Mark Rittman and his struggle to make tea. He started around 9:00AM, but found himself in an eleven hour saga trying to get his wi-fi tea kettle to work.
The Kettle in question appears to be the Smart.er iKettle 2.0, available on Amazon for $158.
https://twitter.com/markrittman/status/785751015517814784
https://twitter.com/markrittman/status/785763443185942529
https://twitter.com/markrittman/status/785775059575136256
https://twitter.com/markrittman/status/785905327967498240
Rittman literally had to hack his kettle in order for the water to get boiled... 11 hours later.
This should be a constant reminder about smaller companies and their reliance on building out their own server and app infrastructure.
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